Identity system for a sound lab

Aurora

Aurora is a fictional studio record label where every release starts with a tiny acoustic sketch and ends with a deliberately loud public face. We shaped the identity around stacked labels, modular spacing, and a bright palette that can flex across sessions, event posters, and motion clips.

The system keeps its rules simple so the team can move quickly: strong type, compact grids, and a set of interchangeable blocks that can be recomposed without losing clarity. It feels clean at a glance, but leaves enough room for rhythm and surprise.

Aurora — Lobby study
Aurora — Poster crop
Aurora — Detail frame
Aurora — Mobile view

2026 · Indigo Studio