Identity system for a sound lab
Aurora
Aurora is a fictional studio record label where every release starts with a tiny acoustic sketch and ends with a deliberately loud public face. We shaped the identity around stacked labels, modular spacing, and a bright palette that can flex across sessions, event posters, and motion clips.
The system keeps its rules simple so the team can move quickly: strong type, compact grids, and a set of interchangeable blocks that can be recomposed without losing clarity. It feels clean at a glance, but leaves enough room for rhythm and surprise.
2026 · Indigo Studio